What it is
Cracker Barrel Old Country Store is a nostalgic American restaurant-and-retail chain known for its vintage decor, comfort food, and general-store ambiance. It has built its identity around traditional Southern hospitality and a cozy, country-themed storefront experience.
Why it’s trending
The company recently unveiled a $700 million rebranding initiative featuring a sleek, minimalist logo—a dramatic departure from its rustic roots. The sudden design overhaul sparked immediate uproar among customers and investors alike. The response was swift and severe: the company’s stock dropped substantially, trimming nearly $200 million in market value and reigniting debates over the balance between modern branding and heritage.