What it is
National Couples Day is an annual celebration observed on August 18th that celebrates romantic relationships and partnerships. This unofficial holiday encourages couples to take time to appreciate their bond and celebrate their relationship. The day promotes spending quality time together, sharing experiences, and expressing gratitude for one’s significant other.
Why it’s trending
- August 18 marks the annual celebration of National Couples Day, with thousands of couples sharing their photos and stories on social media using #NationalCouplesDay
- Several celebrities have posted touching tributes to their partners, causing the holiday to trend across multiple platforms
- Major brands and retailers are promoting special couples’ deals and date night packages
- Dating apps are reporting increased activity as the holiday inspires singles to seek meaningful connections
- Relationship experts and counselors are sharing tips for maintaining healthy relationships, adding to the online conversation
- The holiday has gained particular significance in 2025 as more couples are celebrating their resilience through recent global challenges
- Popular restaurants and entertainment venues are offering special “couples packages” and themed events for the occasion